Welcome to the magic!!! Welcome to our magic world of water sports in Ireland.
Our mission is to share with you our passion, what makes us excited, what gets us going every day, much more than just a sport, culture or lifestyle. When you enter Pure Magic, your Life will change! Whatever your needs, from taking lessons in kite to stand up paddle boarding, from total beginner to most advanced rider, from buying the latest gear to organizing an afternoons activity with your mates, we’re here to answer all your questions and give you an unforgettable and unique experience...what we call the Pure Magic.

  • Shop Online

    All the best deals! Looking for Kite, SUP or Outdoor gear, we've got you sorted! Santa s Favorite shop!

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  • Learn To Kitesurf and to SUP

    Our Goal: To empower, motivate and inspire you to become an independent watersport addict!

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  • SUMMER Opening Hours!

    TUE FRI 10am-6pm SAT 10am-6pm SUN 1pm-5pm
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  • The Pure Magic In Action

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