Welcome to the magic!!! Welcome to our magic world of water sports in Ireland. Our mission is to share with you our passion, what makes us excited, what gets us going every day, much more than just a sport, culture or lifestyle. When you enter Pure Magic, your Life will change! Whatever your needs, from taking lessons in kite to stand up paddle boarding, from total beginner to most advanced rider, from buying the latest gear to organizing an afternoons activity with your mates, we’re here to answer all your questions and give you an unforgettable and unique experience...what we call the Pure Magic.
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Christmas Magic Vouchers are back!
4th December 2018 -
December magic plans
22nd November 2018 -
Cabrinha 2019 is launched YIPIKAIIIIIII!!!!!
16th August 2018 -
Battle for the Lake is coming soon – get ready 28th-30th Sept 2018
11th August 2018 -
Summer is here!!!
31st May 2018 -
Pure Magic Christmas Vouchers are back!
28th November 2017 -
2017 Season Opening Weekend Achill Island
10th March 2017 -
CHRISTMAS VOUCHERS ARE BACK!
16th November 2016 -
SUMMER PACK! get them when they re hot!
29th June 2016 -
SPRING IS HERE! the winds, the sun, the kites
3rd May 2016