Welcome to the magic!!! Welcome to our magic world of water sports in Ireland.
Our mission is to share with you our passion, what makes us excited, what gets us going every day, much more than just a sport, culture or lifestyle. When you enter Pure Magic, your Life will change! Whatever your needs, from taking lessons in kite to stand up paddle boarding, from total beginner to most advanced rider, from buying the latest gear to organizing an afternoons activity with your mates, we’re here to answer all your questions and give you an unforgettable and unique experience...what we call the Pure Magic.

  • Welcome To Pure Magic

    Whether you are in for joining a lesson, repairing a bar or trying a new wetsuit , you will feel “the Pure Magic” as soon as you enter; a friendly smile, funky music, the latest Kite or SUP videos, some cool stuff to check out!! Visit Us..
  • Learn To Kitesurf and to SUP

    Our Goal: To empower, motivate and inspire you to become an independent watersport addict and to ensure your experience with Pure Magic is fulfilling and memorable
    Start Your Adventure..
  • Opening Hours

    2014 season Bring it on!!! The shop is open in Clontarf:
    Tuesday to Saturday 10am to 6pm.

    Find Us .
  • The Pure Magic In Action

  • Book A Kitesurf Lesson

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