The shop is currently closed to public until... we can re-open
Our online Shop is still running and we process all deliveries every Tuesday and Thursday
No collection possible due to COVID-19 restrictions
For all info please email us info@puremagic.ie
Stay safe and see you soon on the water
Impressive
Pure Magic Lodge
Watersports Themed rooms inspired by places such as Australia, Brazil and Kenya feature at this unique and lively lodge, which specialises in kitesurfing and watersports.
FROM 50 TO 50,000 PEOPLE!
Pure Magic Events
We have always had the will to bring people together to celebrate out passion. Our events started in 2006 with 50 kite surfers in Dublin and since then we have grown out events and we are now very happy event organisers.
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About Us
Welcome to our magic world of water sports in Ireland. Our mission is to share with you our passion, what makes us excited, what gets us going every day, much more than just a sport, culture or lifestyle. When you enter Pure Magic, your Life will change! Whatever your needs, from taking lessons in kite to stand up paddle boarding, from total beginner to most advanced rider, from buying the latest gear to organizing an afternoons activity with your mates, we’re here to answer all your questions and give you an unforgettable and unique experience…what we call the Pure Magic.