Pure Magic Dublin is a Watersports school and shop based in Clontarf Dublin. Established in 2006, It is Irelands No 1 kitesurfing school catering to kiters of every level from complete beginner to advanced riders. The school also runs Stand Up Paddle Boarding lessons and excursions in Howth.

And we also have just started the WINGSURFING Lessons... how cool?


CLONTARF (370 CLontarf Road D3) Tuesday - Saturday 11am -6pm

Pure Magic Dublin Kitesurf Jump


The Pure Magic Shop offers Wetsuits, Kitesurfing, SUP ( Paddle Boarding), Wingsurfing equipment and apparel for rent and sale. When it comes time for you to purchase your watersport equipment you can trust the advice and guidance of the Pure Magic team to guide you in buying the right gear for your level and ability. Whether you are trying to decide on the right wetsuit for summer weather or what size board would suit your needs, we are here to share our knowledge and expertise with you.

We stock the best brands at the best price. Whether you are popping in to replace your quiver, get some repairs done or order your new wetsuit, you will feel “the Pure Magic” as soon as you enter; a friendly smile, funky music, the latest Kite or SUP videos, some cool stuff to check out!! It is not just a shop, not just a school, it is PURE MAGIC! Drop by anytime and our team will be here for YOU! It is not unusual for people and friends to pop in just for a chat, as Pure Magic is the local face book for Kite surfers, what a social network!


To ensure a positive experience of the thrilling sport of Kitesurfing and Stand Up Paddle boarding providing “Safety first” is our first priority. We use and offer the best equipment including Kites, buoyancy aids and helmets and ensure that safety instruction is a core part of every lesson. Our school is fully licensed and ensured to provide kitesurfing and Stand Up Paddle Boarding tuition. We are a member of the Irish Kitesurfing association (IKSA and actively involved in promoting safe kiting on Irish waters. If you ever have any question, Never hesitate to come for a chat!


Dublin is home to Dollymount Beach which is an exceptional spot for kitesurfing, windsurfing and Stand-Up Paddle Boarding because of the safe conditions it provides. The beach lies in the unique Unesco Biosphere of Bull Island and stretches 4 km long. The waters around are used by local sailing and swimming clubs, and include a bird sanctuary for many local and migrating species, the Brent geese from the arctic for example. We encourage all who use the beach for watersports to respect the needs of all beech users, human and animal and to ensure they leave no trace when they come to the beach.