Terms & Conditions

Ordering and Payment
Ordering To order products from our site all you need to do is click on the product you like and add it to your shopping basket. When you have finished shopping, click the checkout button. If you have used our website before you can enter you email address and password and your previous details will be entered. If you are a new customer then you simply enter your details for the first time - no need to register. Once you have completed your address details you will be taken into the delivery screen, if there are any special comments that you would like to make about the delivery please include them here. Proceed to payment in order to confirm your order - check the items, payment method, billing and delivery address are correct then hit the 'PAY & CONFIRM' button if they are all correct. Please note that your details will be kept safe and secure and will not be given to any third parties (see our privacy policy for more details).
Payment We accept the following debit/credit cards for payment: Master Card, Visa, Maestro and American Express. If you have a PayPal account you can use your account by clicking on the PayPal option.

Payment via card

 Insert all your card details on the payment page. If your card uses the Verified by Visa or Mastercard Secure Code scheme, you may need to enter your password to verify the transaction. You will receive a confirmation email with your order number and receipt number. If you do not receive an email confirmation please contact us. Once your order has been picked, packed and shipped you will receive an email with the tracking information. If there are problems with the payment please try another card. Please call us if your payment cannot be made although we cannot take telephone orders we can help you to understand what to do or who to contact.
Payment via PayPal Account If you have a PayPal account you can insert your username and PayPal password and use your account as you normally would. Once you have completed the transaction you should click the return to merchant button which will take you back to the puremagic.ie website. You will receive two confirmation emails with your order number and receipt number. The emails will come from service@paypal.ie. If you do not receive notification please contact us ASAP. Once your order has been picked, packed and shipped you will receive an email with the tracking information. If there are problems with the payment please try a debit or credit card or contact PayPal for assistance.

Promotional Coupons 

If you have a valid promotional Coupon Code then you can enter it into the coupon code box on the payment page and your order will be discounted accordingly - please be sure to check the expiry date on the coupon as they often run for a limited time period. They will sometime only be available on certain brands or products categories, so please check the items you have chosen are eligible for the discount. If you have any problems with the promotional coupon please email our customer service team using this form.
Gift Vouchers

To use a gift voucher please contact our customer service on +353 (0)18054912
Unless we decide to put an option to pay directly with a gift voucher but we would need to change our way to do so! And give a number for each voucher sold.
Cancelling your order If your order has not started being processed by our warehouse, you can contact us immediately so that we will be advise you what to do. If our warehouse has started processing the order, we are unable to cancel it and we would advise that you return the item as soon as you receive it.
You have seven working days to cancel the contract for your order with us and we will issue you with a full refund. The seven working days starts from the day after you receive your order. We need written confirmation of cancellation from you, so you’ll need to contact us quoting your order number. If you have already received your order, you will need to return all the items in the order. You will need to pay the cost of returning the order. The items must be in their original condition and will be inspected once we have received them. If we do not receive the cancelled order back, we may arrange to have them collected at your cost.

> Ireland Delivery
All orders over 100 euros qualify for Free Delivery via Fastway.

Delivery Rates for orders under 100 euro are below

Service	Cost	Estimated Delivery (from dispatch)
Standard Ireland	10 euro	1-2 working days

No deliveries on Monday. Weekends and bank holidays. 

Once your order has been dispatched from our warehouse you will receive a confirmation email to let you know it is on the way. Pure Magic reserve the right to amend orders placed with incorrect delivery options without notice. Pure Magic does not accept responsibility for items being delayed through customs/security checks or adverse weather conditions. There are no refunds on shipping costs unless Pure Magic is responsible for the error. In the unfortunate event a product is out of stock a member of our Customer Service Team will contact you.

Hardware deliveries
Pure Magic wants to ensure you receive your item safely and securely. With this in mind we inspect all our boards before dispatch. We also ask you to inspect the packaging when the item arrives with the courier, before signing off the courier delivery. In the unlikely event of there being any damage please sign for the delivery and write 'damaged'.
If the packaging is damaged and the courier refuses to allow you to sign for the package as damaged, please take the time to unwrap and inspect the product prior to signing. If there is further refusal, please contact Pure Magic on our customer service number +353 (0)18054912 or via email: info@puremagic.ie.

> International Delivery

European Union & Western Europe 

All orders over 200 euro qualify for Free Delivery in Europe.

Delivery Rates for Orders under 200 euro are below

Service	Cost	Estimated Delivery (from dispatch)
Standard	20 Euro	5-7 working days

The following countries are defined as European Union & Western Europe:
Andorra, Austria, Belgium, Bulgaria, Canary Islands, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Great Britain, Greece, Hungary, Iceland, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Monaco, Netherlands, Norway, Poland, Portugal, Romania, San Marino, Slovakia, Slovenia, Spain, Sweden, Switzerland, Vatican City

> Returns and Exchanges
How long do I have to return an item? You have 15 days from the date on which the goods were received to return any item.
  To print your Royal Mail returns label please click here.
Returns Address
 Pure Magic kitesurfing Ltd
370 clontarf road
Dublin 3
Ireland

The customer is responsible for all return delivery costs unless an item has been delivered to you either faulty or incorrectly. If you have received an item that is faulty or sent incorrectly, please contact our customer service team directly by phone or email, before making arrangements to return the products. Please provide images of the fault and the barcode of the item so that we can quickly agree next steps.  Items should be returned via a tracked delivery service to enable your item arrives safely at Spure Magic. Pure Magic cannot accept responsibility for items that are not returned by recorded delivery.  Upon inspection of returned product, Pure Magic will issue a full refund to the card used for the purchase less the original delivery charge. All items will be inspected upon return and in the unlikely event that an item is returned to us in an unsuitable condition, Pure Magic reserves the right not to refund the item and have to send it back to you at your expense.   If you have received an item that is faulty or received incorrectly, please contact our Customer Services Team by phone or email.

Warranty 

All products purchased from Pure Magic carry the full manufacturer warranty unless sold as a "no warranty" item. Special circumstance: in the event the manufacturer is no longer in business, Spure Magic will review your warranty claim and at our discretion help to provide an equitable solution. All warranty claims may only be made by the purchaser on record. Please email our customer service team using this form regarding any warranty questions.

> Terms and Conditions
About Us 

Puremagic.ie is a website owned and operated by Pure Magic kitesurfing Ltd, a limited company registered in Ireland with company number 447340. The company is registered for Irish VAT with registration number 9667773J
The head office of Pure Magic kitesurfing Ltd is at 370 Clontarf road. Dublin 3.
The use of this website is governed by the policies, terms and conditions set forth below.

Please read them carefully. Your use of this website indicates your acceptance of these terms and conditions. Your placement of an order indicates your acceptance of these terms and conditions. Your submittal of any purchase order to Pure Magic shop Ltd indicates acceptance of these terms and conditions. These terms and conditions shall supersede any subsequent terms or conditions included with any purchase order, whether or not such terms or conditions are signed by Pure Magic kitesurfing Ltd. Pure Magic Shop reserves the right to make changes to this website and these terms and conditions at any time.

Copyright and Trademark Notice

 This website is owned and operated by Pure Magic Shop Ltd. Unless otherwise specified, all materials appearing on this website, including the text, website design, logos, graphics, icons, and images, as well as the selection, assembly and arrangement thereof, are the sole property of Pure Magic kitesurfing Ltd. All audio and video clips are the sole property of Pure Magic kitesurfing ltd or their respective content providers. All software used on the website is the sole property of puremagic kitesurfing ltd or those supplying the software. You may use the content of this website only for the purpose of shopping on this website or placing an order on this website and for no other purpose. No materials from this website may be copied, reproduced, modified, republished, uploaded, posted, transmitted, or distributed in any form or by any means without puremagic kitesurfing ltd's prior written permission. All rights not expressly granted herein are reserved. Any unauthorized use of the materials appearing on this website may violate copyright, trademark and other applicable laws and could result in criminal or civil penalties.

Disclaimer and Limitation of Liability as to Products Sold 

All of Pure Magic's products are guaranteed against defects in accordance with the manufacturers warranty from the date on which the goods were received. Except as expressly stated herein, puremagic kitesurfing ltd makes no representations or warranties, either express or implied, of any kind with respect to products sold on the Pure Magic shop website. Except as expressly stated herein, puremagic kitesurfing ltd expressly disclaims all warranties, express or implied, of any kind with respect to products sold on this website, including but not limited to, merchantability and fitness for a particular purpose. You agree that the sole and exclusive maximum liability to puremagic kitesurfing ltd arising from any product sold on the puremagic.ie website shall be the price of the product ordered. In no event shall puremagic kitesurfing ltd, its directors, officers, employees or other representatives be liable for special, indirect, consequential, or punitive damages.

Disclaimer and Limitation of Liability as to the puremagic kitesurfing ltd Websites 

The puremagic.ie website and the materials therein are provided "as is". Pure Magic makes no representations or warranties, either express or implied, of any kind with respect to the puremagic.ie website, their operations, contents, information, materials. puremagic kitesurfing ltd expressly disclaims all warranties, express or implied, of any kind with respect to the websites or their use, including but not limited to merchantability and fitness for a particular purpose. You agree that puremagic kitesurfing ltd, its directors, officers, employees or other representatives shall not be liable for damages arising from the operation, content or use of the puremagic.ie website. You agree that this limitation of liability is comprehensive and applies to all damages of any kind, including without limitation direct, indirect, compensatory, special, incidental, punitive and consequential damages.

Pricing and Availability 

In the event a product is listed at an incorrect price or with incorrect information due to typographical error or error in pricing or product information received from our suppliers, puremagic kitesurfing ltd shall have the right to refuse or cancel any orders placed for product listed at the incorrect price. puremagic kitesurfing ltd shall have the right to refuse or cancel any such orders whether or not the order has been confirmed and your credit card charged. If your credit card has already been charged for the purchase and your order is cancelled, puremagic kitesurfing ltd shall immediately issue a credit to your credit card account in the amount of the charge. Where applicable, prices are inclusive of VAT at the rate appropriate to the country of receipt within the EU. VAT is not included in our prices for customers outside of the EU. Delivery costs will be charged in addition; such additional charges are clearly displayed where applicable and included in the 'Total Cost'.

Links Policy 

This website may contain links to other websites on the Internet that are owned and operated by third parties. You acknowledge that puremagic kitesurfing ltd are not responsible for the operation of or content located on or through any such website.

Order Acceptance Policy 

Your receipt of an electronic or other form of order confirmation does not signify our acceptance of your order, nor does it constitute confirmation of our offer to sell. puremagic kitesurfing ltd reserves the right at any time after receipt of your order to accept or decline your order for any reason. puremagic kitesurfing ltd reserves the right at any time after receipt of your order, without prior notice to you, to supply less than the quantity you ordered of any item. We may require additional verifications or information before accepting any order. puremagic kitesurfing ltd is a reseller to end user customers and does not accept orders from exporters, wholesalers, or other customers who intend to resell the products offered by puremagic kitesurfing ltd.

Gift Vouchers

 Gift vouchers are only valid for a limited time and the voucher must be used by the date shown on the voucher - please check your voucher to find out when to use it by. puremagic kitesurfing ltd cannot accept any responsibility for stolen or deleted gift vouchers. We'll despatch your gift voucher either as soon as payment has been cleared and we cannot be responsible for any delays, no matter how they are caused.
If you are the purchaser, please double check the delivery email address you enter - it is your responsibility to do so and we're afraid we cannot be held responsible if a gift voucher is used by someone other than your recipient if the email address entered is incorrect. In addition, we cannot take responsibility for any gift vouchers that are lost or used by someone other than your recipient after delivery. Make sure your recipient has received their gift voucher, as it is their responsibility to keep the voucher details safe.
From time to time, gift vouchers may get caught in spam filters, and it is the recipient's responsibility to check these filters. We cannot take responsibility if a gift voucher cannot be delivered to the recipient's email address because of spam filters, firewalls, the capacity of the recipient's mailbox or any other factors outside of our control. If you need a refund, this will be made in the same way as the original payment method (such as onto a gift voucher, debit/credit card account, or a combination of the two). We reserve the right to vary these terms and conditions. The conditions of use relating to any discount code will be specified at the time of issue.

Jurisdiction and Venue

 You agree that any legal action brought against puremagic kitesurfing ltd shall be governed by the laws of Ireland without regard to its conflict of law principles. You agree that the sole jurisdiction and venue for any litigation arising from your use of or orders made on the puremagic.ie website shall be an appropriate federal or county court located in Ireland.
> Pure Magic kitesurfing Privacy Policy
Pure Magic online shop is owned and operated by puremagic kitesurfing ltd. Pure Magic is thoroughly committed to protecting the privacy of our customers, site visitors and partners. Pure Magic.com has been established to sell surf related products and services online and to offer visitors information regarding Pure Magic and its related businesses. We use the information that we collect to fulfil your product and service orders and to create a more personalised experience. We do not pass on any details to third parties without your consent.

This section only addresses the use and disclosure of information we collect from you online. We encourage you to ask questions and to be very cautious before you disclose your personal information to others. puremagic kitesurfing ltd (at the address below) is the data controller for the purpose of the Data Protection Act 1998 (the Act).
You have the right to access the information which Pure Magic holds about you and your right of access can be exercised in accordance with the Act. Any access request may be subject to a fee of €15 to meet our costs in providing you with details of the information we hold about you.
Questions regarding this Policy should be directed to our customer service team Pure Magic directly at the following address:
puremagic kitesurfing ltd 370 clontarf road
Dublin 3
Ireland

This Privacy Policy will explain the following regarding use of our site:

1. What information does puremagic.ie collect from you?
Pure Magic.com collects two types of information about its visitors: Personally Identifiable Information and Non-Personally Identifiable Information. Our primary goal in collecting information from you is to provide you with a smooth, efficient, and customised experience while using our site.
Personally Identifiable Information This refers to information that lets us know the specifics of who you are. Personal information is requested when you order a product or service, enter contests, and send us feedback. For example, this information might include your name, billing address, delivery address, telephone number, e-mail address, credit card or other payment information, and product details. With this information, Pure Magic can fulfil your orders and provide you with personalised service.
Non-Personally Identifiable Information This refers to information that does not by itself identify a specific individual. We gather certain information about you based upon where you shop on our site in several ways. This information is compiled and analyzed on both a personal and an aggregated basis. For example, this information may include the Web site's Uniform Resource Locator ("URL") that you just came from, which URL you next go to, what browser you are using, and your Internet Protocol ("IP") address. A URL is the global address of documents and other resources on the World Wide Web. An IP address is an identifier for a computer or device on a Transmission Control Protocol/Internet Protocol ("TCP/IP") network, such as the World Wide Web. Networks like the Web use the TCP/IP protocol to route information based on the IP address of the destination. In other words, an IP address is a number that is automatically assigned to your computer whenever you are surfing the web, allowing web servers to locate and identify your computer. Computers require IP addresses in order for users to communicate on the Internet, browse and shop.

2. Where do we collect information from you and how do we use it?
Our primary goal in collecting personal information is to provide Pure Magic's visitors with a superior customised online experience. We use the customer contact information to fill orders, contact purchasers to inform them of their order status, to send promotional information, to enhance the operation of our site and administer our systems.
Demographic data also may be collected at our site from third party advertising servers, content servers, or web site analysis agents who provide us with the postcode and area code associated with a visitor's server, along with pages viewed on our site. We review the actions of the Pure Magic.com visitors on an aggregate basis to determine customers' preferences. Pure Magic also completes research on our visitors' demographics, interests, and pages viewed based on the information provided to us during ordering, a promotion, from our server log files, from our web site analysis agents, or from contests, drawings or surveys. We will use this data to tailor the visitor's experience at our site, to improve our marketing and promotional efforts, to statistically analyze site use, to improve our product offerings, and to customise our site's content, layout, and services. We receive reports from third party ad servers, content servers, or a web site analysis agent that tells us how many ads were presented and clicked upon or what content was served or viewed.

3. We gather information in the following ways:
Shopping We collect IP addresses for the purposes of system administration, to gather broad demographic information, to enable ads to be served on our site, to report Non-Personally Identifiable Information to our advertisers, and to monitor the level of activity on our site. We collect information from visitors to our site regarding the URLs they came from, domain types (e.g., .com or .co.uk), their IP addresses, the date and time of their visit or order, the number of visits and orders, the number of visits per browsing session, the server type, the operating system and browser type used to come to the site, the country, state and telephone area code where their servers are located, the pages and page titles of our site that visitors viewed during their visit, whether the visitor's computer is enabled for Java or cookies, browser language, applications and plug-ins, and any search terms entered on our site.
Ordering When you order from us, we collect personally identifiable information from you. If you order one of our products or services, we will collect and maintain your name, e-mail address, billing address, shipping address, telephone number, product selections, credit card or other payment information, order number, referring URL, IP address, page you bought from and a password. We collect this, and other information, as disclosed in this Policy, in order to fill your order, to communicate with you about your order and to send you promotional materials. Before confirming your order, you will have the opportunity to review the product order form and make changes and additions to the information it contained and these changes will be automatically kept for future use.
Contests When you enter a contest or other promotion, we may ask you for contact information such as your name, address and e-mail address in order to administer the contest, to send you promotional e-mails, notify winners and make the winners' list publicly available. You consent to such promotional use and disclosure of this information as a condition of your participation.
Newsletters & Promotional E-mails We may offer free newsletters, and promotional e-mails as a service to our customers. We will send you newsletters and e-mails periodically listing current promotions and deals. To unsubscribe from Pure Magic emails please click on the unsubscribe link at the bottom of every Pure Magic email.
Contact Information If you contact puremagic.ie or our customer service representatives by telephone, e-mail or letter, we may keep a record of your correspondence or comments. If you report a problem with our site, we may collect such information in a file specific to you. If you contact us through our feedback area or by calling one of our customer service representatives, we may ask for your name, e-mail address and order information in order to send you a reply.
Cookies We use cookies in the operation of our website which can be deleted by accessing your internet options. Please see our section on puremagic.ie use of cookies for more information.

4. How can you update or correct your Personally Identifiable Information?
We believe you should have the ability to access and edit the personal information that you have provided to us. During the online ordering process you can review, change, or delete the information that you have submitted. You may change any of your personal information in your account online at any time. We encourage you to promptly update your information if it changes. You may ask to have the information on your account deleted or removed; however, because we keep track of past purchases, you cannot delete information associated with past purchases. Also, as a security measure we "back up" the data stored on our systems, and such prior information cannot be completely removed from our databases. As a result, you should not expect that all of your Personally Identifiable Information will be completely removed from our backed-up databases.

5. What are your choices regarding collection, use, and distribution of your information?
Email: We may from time to time send you e-mail or other communications regarding current promotions, specials and new additions to the puremagic.ie site. You may "opt-out," or unsubscribe from our newsletters by following the unsubscribe instructions in any e-mail you receive from us, or by sending an e-mail to info@puremagic.ie. After doing so, puremagic.ie users will not receive future promotional emails unless they open a new account, enter a contest, or sign up to receive newsletters or emails.

6. What security precautions are in place to protect against the loss, misuse, or alteration of your information?
When you access your account information, the information is kept on a secure server and data is encrypted. All of the customer data we collect is protected against unauthorised access by physical security means.

7. Privacy Policy changes
If Pure Magic.com makes changes to any terms or conditions in the Privacy Policy, the changes will be posted in this document so that you will always know what information we gather, how we might use that information and to whom we will disclose it. We may change, modify, add or remove portions of this Policy at any time, and any changes will become effective immediately.

> Pure Magic.com's use of cookies
Visiting *Puremagic.ie with your browser settings adjusted to accept cookies tells us that you want to use Pure Magic's products and services and that you consent to our use of cookies and other technologies to provide them to you as described in this notice and in our Privacy Notice. See below for information on how to modify the settings in your browser to notify you when you receive a new cookie and disable cookies altogether.

Cookies and How We Use Them

 Cookies are alphanumeric identifiers that we transfer to your computer's hard drive through your Web browser to enable our systems to recognise your browser for the purposes of: - Identifying you when you sign-in to our site.  - Keeping track of items stored in your shopping basket. - Conducting research and diagnostics to improve Pure Magic’s content, products and services. - Preventing fraudulent activities. - Improving security. - Delivering content, including advertisements, relevant to your interests on Pure Magic.com and third-party sites. - Using analytical tools to understand statistical patterns in website use.   The cookies make your use of the site easier, allow you to retrieve an earlier shopping cart, make the site run more smoothly and help us to maintain a secure site. You will be unable to shop on our site without your browser set to accept cookies.

Cookies and Browser Settings  The Help menu on the menu bar of most browsers will tell you how to prevent your browser from accepting new cookies, how to have the browser notify you when you receive a new cookie and how to disable cookies altogether. Additionally, you can disable or delete similar data used by browser add-ons, such as Flash cookies, by changing the add-on's settings or visiting the website of its manufacturer.

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